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The Row Bags: A Definitive Guide to the Collection

Glance at almost any luxury handbag and it gives away who made it before you have finished looking. The Row goes the other way, and that one decision shapes practically everything that follows in how the leather goods are designed, priced and resold. Mary-Kate and Ashley Olsen opened the brand in 2006, lifting the name from Savile Row in London, the street that codified restraint in tailoring. The business works out of New York City, with a Tribeca design studio since 2012, a Paris office from 2011 and a London office added in 2019. The brand’s own stores operate in Los Angeles, New York, London, Paris and Amagansett, while the remainder travels through the brand’s own webstore and a tight list of stockists. Read this as a row bags overview, covering the families that count, the specifications that divide them and what each one is priced at. Read every figure below as a market price observed in 2026 rather than an official price list, because the brand publishes no such list.

Spotting a The Row Bag When There Is No Logo

With no exterior logo plaque and no monogram on any style, identification depends on silhouette, proportion and construction. A small, discreet exterior stamp rides low on the side and is designed to blend into the leather rather than interrupt it, with a second stamp set inside. Fittings are palladium-plated with a matte or brushed finish, so light is absorbed rather than thrown across a room. Linings are treated as materials in their own right, with nappa, lambskin, calfskin and cotton herringbone appearing where most houses would print a logo jacquard. The same instinct that governs the label’s tailoring, where a garment is judged by its line rather therowbags than its label, is applied without dilution to the bags. On the brand’s own product pages, Made in Italy appears for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go.

• No exterior plaque, monogram or branded hardware of any kind
• Palladium-plated fittings in matte or brushed finish rather than high-polish gold tone
• Nappa, lambskin, calfskin or cotton herringbone linings
• One small exterior stamp low on the side, plus a crisp interior stamp

The Margaux Family: The Line-Up, and Why Shopping It Is Hard

The majority of buyers picture the Margaux first, and it is also the most confusing part of the collection to buy from at present. Observed at $3,650, the Soft Margaux 10 is 100 percent calfskin with a matte grained finish and a cotton herringbone lining, measuring 10 x 7 x 7.5 inches with a 5-inch handle drop. Specification runs to an interior toggle closure, belted side gussets, protective metal feet and a removable shoulder strap. At $4,350, the Soft Margaux 12 holds that construction, grows to 12 x 9 x 7.5 inches and includes a zip pocket. At $4,900, the Margaux Shoulder 12 is its own shape, with a lambskin lining, elongated tubular handles, the signature adjustable buckles and narrowed gusseted side panels at 14.75 x 9 x 5 inches. There is also a Margaux 17 in leather and canvas at Selfridges, plus a Soft Margaux 15 doing the rounds, but no reliable retail price attaches to either. The original was pulled from third-party retailers during 2025 and the brand’s own site now shows the Soft and Shoulder versions instead; its discontinuation has been widely reported but never officially confirmed by the brand.

Totes, Top Handles and Shoulder Bags Compared

More than anything else, the Park family does the heavy lifting and is usually the first purchase. For the N/S Park Tote, Small is $1,550 to $1,620, Medium $1,650 to $1,950 and Large $1,990 to $3,250; the variable within each size is material and finish, not capacity. The Park Tote covers Small and Medium at $1,450 to $1,620, the Park Tote Three sits between $1,750 and $2,400, and the XL Park Tote is $2,490. Prices for a The Row tote bag rise steeply at the top: Marlo 14 $5,300, the Alger Tote $4,900, the Marco Bag $6,900. In the top handles it is suede that does the damage: $3,850 for India 10.00 in leather against $5,370 in suede, and Agnes 15 at $5,000, $5,800 and $4,300 in leather, suede and a canvas blend. At $3,990 for Ida, $4,400 apiece for Elise and Agnes 12 and $5,180 for the Iowa Duffle, the group is expensive, though Idaho holds the value end at $1,420. The range across shoulder styles is equally broad: Lori $1,350, the 90’s Shoulder $1,450, Alix $1,900, Parker $2,900 and Jean Shoulder $3,900.

Small Bags, Clutches and the Entry Tier

Nothing is stripped down at the bottom of the range: the most affordable row handbags are smaller problems solved with the same care as the expensive ones. At $1,090 the 90’s Bag has become the collection’s low-key cult favourite; the Half Moon is observed at $1,390, and one stockist lists a leather variant at $1,690. There is disagreement between sources over Half Moon dimensions, so the official 8 x 13.5 x 2.5 inches should be your reference and slight disagreement elsewhere is normal. How much construction goes into the cheaper end shows best in the Bourse Clutch at $1,590, with its calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches and Made in Italy on the label. The Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390 all sit below it. Above it are the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.

Price Bands at a Glance

Three bands describe the collection well enough to shop by, and they hold across every category. The entry band covers roughly $590 to $1,500, and it is where most buyers meet the brand. The Park totes, most shoulder bags and the better clutches live in the middle band, roughly $1,550 to $3,500. The Margaux family, the India and Agnes top handles and the Marlo totes occupy the top band, roughly $3,600 to $6,900. One rule cuts across all three, because suede consistently carries a premium over calfskin on the same silhouette. The second rule could not be simpler: a bag’s name carries a number, and that number is its width in inches.

Archive Models You Will Only See on Resale

Bags no longer sold new carry a large part of the label’s reputation, so being able to name them transforms how you read the secondary market. The Bindle is the most famous: a suede shape with raw-cut trims, a knotted detail and an open top, reported to have retailed around $1,190, and after it the Bindle Three with its padded handle and removable inner pouch, observed near $1,700. The Sofia is a structured calfskin flap bag with a metal lock closure and a two-compartment interior, observed on resale between roughly $2,200 and $5,668. The Devon is a compact structured top handle in polished saddle leather with a top zip, a hidden shoulder strap and decorative stitching. At approximately 9 x 12.5 x 5.25 inches, the Camden joins grained or saddle leather, twin handles, a detachable strap, a magnetic closure and both patch and zip pockets. Also circulating are the Ascot hobo, the Wander knot crossbody and the nylon Sling 15, and none of them carries reliably documented retail figures.

Resale, Authentication and Care

The secondary market is notably strong here, though treat it as observed market behaviour, not investment advice. The Rebag CLAIR 2025 report placed The Row at 97 percent brand-level value retention, a first entry into the report’s unicorn tier of 85 percent and above, behind only Telfar, Hermes and Goyard. Single styles did better still: the N/S Park Tote at 146 percent as the strongest performer, the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent. Not everything appreciates, though, and canvas, nylon, sisal and seasonal-colour pieces routinely discount, with the strength concentrated in black and neutral calfskin in the signature shapes. If you are hunting The Row for sale second hand, note that the brand operates no public authenticity coding, so judgement rests on stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. Care follows the material rather than any brand-issued protocol: a soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, and spot-cleaning alone for raffia and canvas.